If a flock of starlings can strip a vineyard of a single year's crop of Chardonnay grapes in days, imagine the greater fear to olive ranchers when the presence of the dreaded olive fly can signify years of devastation. Since medieval times, to scare away the starlings, falconers are brought in to protect the juicy wine grapes. However, once the presence of the fly is detected a different kind of immediate action is required. Chemical controls must be implemented at once and aerial applications can be the fastest way to get the job done. Who on earth has an airplane available without a reservation on a festival weekend?
Chuck, Lena and Jesse are in the reviewing stand along Oroville's parade route. It's the morning after the Olive Festival Gala and the main street is lined with the citizens who've come from miles around for the annual parade of bands, floats and antique tractors. At the very moment the high school marching band drums signal the start of the parade, workers back at the Risconi ranch find an insect trap with several of the nasty little flies inside. One of the workers, with the trap in hand, rushes to his pickup truck and heads to town.
Chuck, Lena and Jesse grin and wave as Sarah Kay and Squint clatter by on an antique tractor driven by Squint's handsome nephew Cesar, a third year aggie at the university. Sarah Kay sits beside him looking happy. "Appears she's found a guy her own age," ruminates Chuck. "And a damn good thing it is, " says Jesse as he jabs his friend in the ribs with his elbow. "Nuff said?" asks Chuck. "You are only human, my friend," assures the young lady's father.
At the end of the parade all the floats and farm equipment are being stored in a huge warehouse. In the happy confusion Squint and Cesar explain the secrets of making olive oil to Sarah Kay. Squint offers that, "grapes can be manipulated enough to make different wines from the same fruit. This is not true of olive oil. The oil will taste solely of the olive that was used to make it." Cesar continues the thought, "You will consume the place, the micro-climate, the character of the soil, and too, the character of the human who produced it, and the care with which it has been handled and pressed." Suddenly the worker from the ranch rushes in and does nothing more than show the trap of flies to Squint. With that, they all rush out.
Over at the Artisan Market, Chuck instructs Jesse on the proper way to conduct a formal oil tasting. "Go ahead. Pour a little into a clean wineglass. Cup it between your fingers the way you would a brandy snifter, warming it, and then cover the top with your other hand. Swirl it around a few times. Now remove your hand and smell the aroma. That's it. Now, take a tiny sip. Consider the viscosity. How does it feel on the roof of your mouth? Suck in air through your teeth so that the flavor is distributed throughout your mouth. Consider the taste and the feel. Consider what flavors are invoked. Are there whispers of almond nuttiness, cucumber,freshly mowed grass, apples green pepper or raw artichoke?"
It is silent inside the pickup truck as it races through thousands of acres of silver tipped olives trees. Sarah Kay breaks the silence by softly musing, "For thousands of years, the olive branch and olive oil have been symbolic of all that is good and noble in mankind, and of permanence and perseverance." Everyone nods their agreement as the truck kicks up a rooster tail of dust behind it.
Copyright 2010 G. Leo Maselli
Sunday, July 25, 2010
Monday, July 19, 2010
Hesitant Hedonism (7 of 10)
The scholar, writer and teacher Joseph Campbell gained international fame by deconstructing the great mythologies of mankind and revealing the simple truths and profound themes behind history's greatest tales and legends. It was Campbell who said, "We must be willing to get rid of the life we've planned, so as to have the life that is waiting for us." Check it out.
Sunset is rapidly approaching as the elegantly dressed guests begin arriving at the grand Risconi estate home for the Olive Festival Gala. Greeting the Escalades and limos are six young Hispanic males under the command of Squint, Lena's elderly Mexican ranch foreman, himself looking mighty fine in his tux and perfectly groomed ponytail. Two hours later hundreds of the areas most successful and beautiful are milling about drinking champagne and eating a variety of the olive based canapes. Inside, a quartet plays cool jazz, while out by the pool two Spanish guitars do the entertaining.
From an upstairs window Sarah Kay watches the activity just beyond the area of the pool where a meticulously restored railway caboose sits. It has been converted into a guest house currently being occupied by Chuck Risconi. Chuck stands on the open rear platform drinking scotch and smoking cigars with her father, Jesse.
With considerable self-contempt, Chuck describes how he recently hit bottom while traveling solo aboard a cruise ship to the Greek Isles. He confesses that he was quite publicly and quite accurately accused of being a sexual predator and threatened by a small but passionate mob of protective husbands. Needless to say he was escorted off the ship at the next port. Before he can elaborate on the gritty details, Carla Pinetti and Lilli Bowen approach and request permission to board the caboose. These are the two gals who were their secret high school partiers when Jesse and Chuck were popular upper classmen. Despite the many years that have past and their enchanting ball gowns the guys recognize them immediately and invite them up for a cocktail to celebrate the reunion. From her perch upstairs Sarah Kay watches with a pang of jealously.
Squint, who is monitoring every aspect of the staff's activities both inside and out, suddenly comes into Sarah Kay's gaze. He signals her to come down. Minutes later she joins him in the hot house where he grows bonsai olive trees along with seedlings for the ranch. He describes to her that true life of the ancient tree is hidden, as is the true nature of a human, in the root system that exists underground and out of sight. His example is his own perception that most "whites" are odd. "They are always seeking something. What are they seeking? What do they want? I do not know what they want. I do not understand them. I often think that they are mad." Sarah Kay asks why he thinks that. He replies, "It's said that they think with with their heads." Sarah asks, "What do you think with?" "I think here," he says, indicating his heart.
Long after the party ends and the cleanup crew has gone home, Sarah Kay creeps out to Chuck's caboose living quarters. When she hears a woman's laughter from inside she heads,quite disappointed, back towards the house. That's when she discovers Chuck sitting alone on the diving board smoking a cigar. He calls her over for a bit of a chat. The question at hand may be which reinvented self will dominate this unexpected encounter.
Copyright 2010 G. Leo Maselli
Sunset is rapidly approaching as the elegantly dressed guests begin arriving at the grand Risconi estate home for the Olive Festival Gala. Greeting the Escalades and limos are six young Hispanic males under the command of Squint, Lena's elderly Mexican ranch foreman, himself looking mighty fine in his tux and perfectly groomed ponytail. Two hours later hundreds of the areas most successful and beautiful are milling about drinking champagne and eating a variety of the olive based canapes. Inside, a quartet plays cool jazz, while out by the pool two Spanish guitars do the entertaining.
From an upstairs window Sarah Kay watches the activity just beyond the area of the pool where a meticulously restored railway caboose sits. It has been converted into a guest house currently being occupied by Chuck Risconi. Chuck stands on the open rear platform drinking scotch and smoking cigars with her father, Jesse.
With considerable self-contempt, Chuck describes how he recently hit bottom while traveling solo aboard a cruise ship to the Greek Isles. He confesses that he was quite publicly and quite accurately accused of being a sexual predator and threatened by a small but passionate mob of protective husbands. Needless to say he was escorted off the ship at the next port. Before he can elaborate on the gritty details, Carla Pinetti and Lilli Bowen approach and request permission to board the caboose. These are the two gals who were their secret high school partiers when Jesse and Chuck were popular upper classmen. Despite the many years that have past and their enchanting ball gowns the guys recognize them immediately and invite them up for a cocktail to celebrate the reunion. From her perch upstairs Sarah Kay watches with a pang of jealously.
Squint, who is monitoring every aspect of the staff's activities both inside and out, suddenly comes into Sarah Kay's gaze. He signals her to come down. Minutes later she joins him in the hot house where he grows bonsai olive trees along with seedlings for the ranch. He describes to her that true life of the ancient tree is hidden, as is the true nature of a human, in the root system that exists underground and out of sight. His example is his own perception that most "whites" are odd. "They are always seeking something. What are they seeking? What do they want? I do not know what they want. I do not understand them. I often think that they are mad." Sarah Kay asks why he thinks that. He replies, "It's said that they think with with their heads." Sarah asks, "What do you think with?" "I think here," he says, indicating his heart.
Long after the party ends and the cleanup crew has gone home, Sarah Kay creeps out to Chuck's caboose living quarters. When she hears a woman's laughter from inside she heads,quite disappointed, back towards the house. That's when she discovers Chuck sitting alone on the diving board smoking a cigar. He calls her over for a bit of a chat. The question at hand may be which reinvented self will dominate this unexpected encounter.
Copyright 2010 G. Leo Maselli
Saturday, July 10, 2010
Hesitant Hedonism (6 of 10)
It is of course my view that it's never too late to learn anything for which we have a potential. In the case of our protagonist, Sarah Kay, we find a girl of eighteen, raised for the last five years in a Swiss convent and gravely traumatized by the loss of her mother when she was twelve. Suddenly dropped back into California culture, she longs for the love that has been absent for so long. We trust that she has the potential for love but quickly sense that she possesses little knowledge of what love is. Countless studies and numerous research papers suggest that love is a learned response, a learned emotion. How Sarah Kay will learn to love is directly related to her ability to learn and to those in her environment who will teach her. She possesses the potential for love, but potential is never realized without work. This does not mean pain. Love, especially, is learned best in wonder, in joy and in living. And then, as D.H. Lawrence says, "Things will happen to us so that we don't know ourselves. Cool, unlying life will rush in." And so it shall be for Sarah Kay.
In the early morning's dim light she wraps her towel around her waist and quietly slips out of her room to creep downstairs to the pool for a swim and to investigate the elderly couple sitting on the diving board drinking coffee and sharing the very herb that she abused as a girl of twelve and thirteen. In the kitchen she finds her father drinking coffee and observing the same couple out the back window. He signals her to follow him out the front door where the car is parked. She can join him going up to the lake to pick up his old friend, Chuck, who will be landing his float plane within the hour.
Thirty minutes later they are at the dock where Chuck will tie-up. Jesse walks out to the end of the pier to keep a sharp eye on the horizon while Sarah Kay heads over to a nearby swimming area and dives in. Five minutes later Chuck's plane kisses the water so smoothly there is hardly a wake. After he's tied up, he greets his Jesse with a hug. The pals of more than 30-years then walk over to fetch Sarah Kay. When she climbs out of the water the very sight of her takes Chuck's breathe away. It has to be her wet cotton, athletic, figure hugging, 1920's style tank suit that causes Chuck to begin to jabber, prattle and stammer non-stop. And that's when, for the first time in five years, her father's protective instincts kicks in. He realizes that his old friend's childhood flair for evasion and distraction is still operational. Chuck is attempting to bury the realization of lust for his old friend's daughter. Jesse quickly hands Sarah Kay her towel and announces they'd better head back to the house. A tailor will be waiting there to fit Chuck for a tuxedo. That evening's official Olive Festival Gala Ball taking place there at the Risconi Family's Estate.
Copyright 2010 G. Leo Maselli
In the early morning's dim light she wraps her towel around her waist and quietly slips out of her room to creep downstairs to the pool for a swim and to investigate the elderly couple sitting on the diving board drinking coffee and sharing the very herb that she abused as a girl of twelve and thirteen. In the kitchen she finds her father drinking coffee and observing the same couple out the back window. He signals her to follow him out the front door where the car is parked. She can join him going up to the lake to pick up his old friend, Chuck, who will be landing his float plane within the hour.
Thirty minutes later they are at the dock where Chuck will tie-up. Jesse walks out to the end of the pier to keep a sharp eye on the horizon while Sarah Kay heads over to a nearby swimming area and dives in. Five minutes later Chuck's plane kisses the water so smoothly there is hardly a wake. After he's tied up, he greets his Jesse with a hug. The pals of more than 30-years then walk over to fetch Sarah Kay. When she climbs out of the water the very sight of her takes Chuck's breathe away. It has to be her wet cotton, athletic, figure hugging, 1920's style tank suit that causes Chuck to begin to jabber, prattle and stammer non-stop. And that's when, for the first time in five years, her father's protective instincts kicks in. He realizes that his old friend's childhood flair for evasion and distraction is still operational. Chuck is attempting to bury the realization of lust for his old friend's daughter. Jesse quickly hands Sarah Kay her towel and announces they'd better head back to the house. A tailor will be waiting there to fit Chuck for a tuxedo. That evening's official Olive Festival Gala Ball taking place there at the Risconi Family's Estate.
Copyright 2010 G. Leo Maselli
Friday, July 2, 2010
Hesitant Hedonism (5 of 10)
As the introduction of this series states, above all else these are stories of reinvention. In this case, having committed themselves to retiring their old personas for the new, our six featured characters, Jesse and Sarah, Chuck and Lena, Carla and Lilli, are becoming totally vulnerable whether they are aware of it or not. In a frenzy of well-intentioned hedonism they will undoubtedly speak of their new convictions and feelings as well as be obligated to live with the consequences. By doing so they are automatically exposing themselves to praise or ridicule, acceptance or rejection which is by definition the first requirement of reinvention. Bully for them. As philosophers have long said, our vulnerability is the only thing of real value that we can give to other people. Let the games begin.
Sarah's plane lifted up through the clouds over Zurich at 0800 hours. By the time she touched down in San Francisco she had been flying for 19 long hours including a stopover in Philadelphia. Her journal that day describes, in detail, how she flirted shamelessly with one married man and two helpless college boys all of whom became quite discombobulated when she coyly confessed to still being a virgin.
At SF International, their physical changes notwithstanding, she and her father recognized each other immediately. It was as if they had seen one another just the other day. After a somewhat awkward attempt to bond they loaded her luggage into the back of his car. As they pulled into traffic, Sarah fell quickly and deeply to sleep. Next stop Oroville to revel in old friendships and the annual Oroville Olive Festival.
Sarah Kay slept during the entire four-hour trip to the Risconi olive ranch and adjacent processing plant. Later she recalled being groggy even as Lena, the gray haired matriarch of the old Italian family, and her father guided her up to her private bedroom on the third floor of the big house. She remembered nothing more until she finally awoke into an already warm predawn of a new day. She climbed out of bed to find herself wearing only an over-sized t-shirt with a large martini olive on the front worn over the large cotton panties she'd be issued by the Swiss convent. Looking out the window she saw a rather grizzled but distinguished old Mexican ranch hand sitting on the diving board of an Olympic-size swimming pool rolling what she imagined to be a marijuana cigarette. Sarah heard the back door slam shut and Lena appeared in a long night gown carrying two large mugs of coffee and joined the man on the diving board. The man, actually the foreman and Squint by name, kissed Lena pleasantly on the lips before lighting the hand rolled joint. After each had a long drag and exhaled with great relish they tapped their mugs together and settled back to watch the sun come up.
Sarah quickly dug through her suitcase and pulled out her 1920's athletic tank suit that she'd also been issued at the convent. Slipping it on and grabbing a towel she headed for the pool
This is, please understand, a story set in California's olive country and is meant to be a study of the humorous roles people play in their everyday slippery existence and what can happen when life throws them an unexpected, extra-virgin curve ball. Places everyone.
Copyright 2010 G. Leo Maselli
Sarah's plane lifted up through the clouds over Zurich at 0800 hours. By the time she touched down in San Francisco she had been flying for 19 long hours including a stopover in Philadelphia. Her journal that day describes, in detail, how she flirted shamelessly with one married man and two helpless college boys all of whom became quite discombobulated when she coyly confessed to still being a virgin.
At SF International, their physical changes notwithstanding, she and her father recognized each other immediately. It was as if they had seen one another just the other day. After a somewhat awkward attempt to bond they loaded her luggage into the back of his car. As they pulled into traffic, Sarah fell quickly and deeply to sleep. Next stop Oroville to revel in old friendships and the annual Oroville Olive Festival.
Sarah Kay slept during the entire four-hour trip to the Risconi olive ranch and adjacent processing plant. Later she recalled being groggy even as Lena, the gray haired matriarch of the old Italian family, and her father guided her up to her private bedroom on the third floor of the big house. She remembered nothing more until she finally awoke into an already warm predawn of a new day. She climbed out of bed to find herself wearing only an over-sized t-shirt with a large martini olive on the front worn over the large cotton panties she'd be issued by the Swiss convent. Looking out the window she saw a rather grizzled but distinguished old Mexican ranch hand sitting on the diving board of an Olympic-size swimming pool rolling what she imagined to be a marijuana cigarette. Sarah heard the back door slam shut and Lena appeared in a long night gown carrying two large mugs of coffee and joined the man on the diving board. The man, actually the foreman and Squint by name, kissed Lena pleasantly on the lips before lighting the hand rolled joint. After each had a long drag and exhaled with great relish they tapped their mugs together and settled back to watch the sun come up.
Sarah quickly dug through her suitcase and pulled out her 1920's athletic tank suit that she'd also been issued at the convent. Slipping it on and grabbing a towel she headed for the pool
This is, please understand, a story set in California's olive country and is meant to be a study of the humorous roles people play in their everyday slippery existence and what can happen when life throws them an unexpected, extra-virgin curve ball. Places everyone.
Copyright 2010 G. Leo Maselli
Monday, June 21, 2010
Hesitant Hedonism (4 of 10)
Mark Twain, certainly one of the patron saints of hedonism, said that all our journeys have secret destinations of which we travelers are yet unaware. As a teller of tall tales myself, I consider that full of intriguing possibilities.
Before I report on Sarah Kay and Chuck traveling home together on separate airplanes, as well as explore Twain's core idea, we should come to agreement about the definition of what exactly an hedonist is. Isn't it as simple as one who seeks pleasure and avoids pain above all else? But somehow this lovely and charming premise has been twisted and perverted to the point where it is actually negative. Balderdash!! Twain advises that twenty years from now we'll be more disappointed by the things we didn't do than by the ones we did. "So throw off the bowlines," he says. "Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover."
When Sarah Kay's taxi pulls to a stop in front of the Swiss Air Terminal at Zurich Airport, it's her long bare legs swinging out of the backseat that are our first experience of Jesse's young daughter. She's headed back to California after five years away from her father. He will hardly recognize her given she's not 13-years old anymore. She's now tall, lean, remarkably voluptuous and especially gorgeous. Males of all ages turn to watch her pass as she heads inside to board her non-stop Airbus for San Francisco. We catch a quick glimpse of her A340 aircraft through the terminal window. It sports a colorful and flowery design together with striking "San Francisco" lettering as a tribute to the West Coast city's famed flower power past. Once she's cruising at 30,000 feet, if we were able to look inside at her window seat, we'd witness the young lady flirting with a man twice her age across the aisle.
Headed for the same final destination, Chuck is at the controls of his privately owned, 1956 DeHavilland Beaver - a meticulously maintained float-plane - as it rises from Lake Tahoe, his last stop before touching down on Lake Oroville and home after a decade away. He has gray, thinning hair that is in a carefully maintained Afro (yes, that's right, an Afro)and never is seen to wear anything but cut-offs along with black shirts and gold chains. Generally speaking, one's first impression of Chuck is a tragically hip, two-dimensional, rich guy struggling to retain his youth. If travel is the frivolous part of serious lives, and the serious part of a frivolous one, we wonder which he intends his travels to be.
Copyright 2010 G. Leo Maselli
Before I report on Sarah Kay and Chuck traveling home together on separate airplanes, as well as explore Twain's core idea, we should come to agreement about the definition of what exactly an hedonist is. Isn't it as simple as one who seeks pleasure and avoids pain above all else? But somehow this lovely and charming premise has been twisted and perverted to the point where it is actually negative. Balderdash!! Twain advises that twenty years from now we'll be more disappointed by the things we didn't do than by the ones we did. "So throw off the bowlines," he says. "Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover."
When Sarah Kay's taxi pulls to a stop in front of the Swiss Air Terminal at Zurich Airport, it's her long bare legs swinging out of the backseat that are our first experience of Jesse's young daughter. She's headed back to California after five years away from her father. He will hardly recognize her given she's not 13-years old anymore. She's now tall, lean, remarkably voluptuous and especially gorgeous. Males of all ages turn to watch her pass as she heads inside to board her non-stop Airbus for San Francisco. We catch a quick glimpse of her A340 aircraft through the terminal window. It sports a colorful and flowery design together with striking "San Francisco" lettering as a tribute to the West Coast city's famed flower power past. Once she's cruising at 30,000 feet, if we were able to look inside at her window seat, we'd witness the young lady flirting with a man twice her age across the aisle.
Headed for the same final destination, Chuck is at the controls of his privately owned, 1956 DeHavilland Beaver - a meticulously maintained float-plane - as it rises from Lake Tahoe, his last stop before touching down on Lake Oroville and home after a decade away. He has gray, thinning hair that is in a carefully maintained Afro (yes, that's right, an Afro)and never is seen to wear anything but cut-offs along with black shirts and gold chains. Generally speaking, one's first impression of Chuck is a tragically hip, two-dimensional, rich guy struggling to retain his youth. If travel is the frivolous part of serious lives, and the serious part of a frivolous one, we wonder which he intends his travels to be.
Copyright 2010 G. Leo Maselli
Tuesday, June 15, 2010
Hesitant Hedonism (3 of 10)
A recent study has found that just six months after winning a large lottery prize, even millions of dollars, people reported being not much happier than they were before winning. Shocking, don't you think? Plus, social scientists find that happy people tend to do what they love for a living or a hobby. Bottom line, it seems to me that the happiest among us are people feeling in control of their lives. There is a Brazilian poem that admonishes us not to, "... be like most people who instead of searching for happiness, rather, they live avoiding the risk of unhappiness. Don't allow the fear of pain to be stronger then the delight of love you feel."
To illustrate, I introduce Carla Pinetti and Lilli Bowen. These two gals were both lowly freshmen at Oroville High when Jesse and Chuck were popular upper classmen. There was some elemental social interaction between the four of them from time to time back then in the form of dragging the main, beer bingeing, and brief moments of under-the-ol'-angora petting. Then both guys went off to college and went out of touch. A few years later the girls left town to what turned out to be unbearable lives and careers in big cities: Carla to Chicago as the creative director for a strategic marketing and branding firm and Lilli to Miami as the head of sustainability strategy for a software company. Ultimately both sought and found the freedom of life without a dominating husband or a fool for a boss, back in their hometown.
Jesse's love interest in elementary school was Carla who tried desperately to kiss him in the first grade and finally succeeded in doing so by the third grade. Today Carla has developed a popular line of olive oil based cosmetics being successfully sold under the label "OLIVE U." Regionally it has already become a popular line of erotic love oils, body lotions and hair products that seems poised to take off nationally. The goal is to sell it for $5 million. Today she lives modestly, but is not wanting due to the entrepreneurial instincts she inherited from her father.
Lilli is a food presenter at the Olive Festival's Artisan Market when Chuck reconnects with her. Currently she is a successful, local television cooking show host, cook book author, and touring food presenter, delighted to be back in California's charming, old world environment of the olive country. She often describes the production of perfect olive oil as a metaphor for finding balance in life. There's probably a book in there somewhere.
Next week the gang of four gets back together at last. They will learn that everyday life is a slippery existence indeed, where nothing is certain and what can happen when life throws them an unexpected, extra-virgin curve ball.
Copyright 2010 G. Leo Maselli
To illustrate, I introduce Carla Pinetti and Lilli Bowen. These two gals were both lowly freshmen at Oroville High when Jesse and Chuck were popular upper classmen. There was some elemental social interaction between the four of them from time to time back then in the form of dragging the main, beer bingeing, and brief moments of under-the-ol'-angora petting. Then both guys went off to college and went out of touch. A few years later the girls left town to what turned out to be unbearable lives and careers in big cities: Carla to Chicago as the creative director for a strategic marketing and branding firm and Lilli to Miami as the head of sustainability strategy for a software company. Ultimately both sought and found the freedom of life without a dominating husband or a fool for a boss, back in their hometown.
Jesse's love interest in elementary school was Carla who tried desperately to kiss him in the first grade and finally succeeded in doing so by the third grade. Today Carla has developed a popular line of olive oil based cosmetics being successfully sold under the label "OLIVE U." Regionally it has already become a popular line of erotic love oils, body lotions and hair products that seems poised to take off nationally. The goal is to sell it for $5 million. Today she lives modestly, but is not wanting due to the entrepreneurial instincts she inherited from her father.
Lilli is a food presenter at the Olive Festival's Artisan Market when Chuck reconnects with her. Currently she is a successful, local television cooking show host, cook book author, and touring food presenter, delighted to be back in California's charming, old world environment of the olive country. She often describes the production of perfect olive oil as a metaphor for finding balance in life. There's probably a book in there somewhere.
Next week the gang of four gets back together at last. They will learn that everyday life is a slippery existence indeed, where nothing is certain and what can happen when life throws them an unexpected, extra-virgin curve ball.
Copyright 2010 G. Leo Maselli
Sunday, June 6, 2010
Hesitant Hedonism (2 of 10)
For countless Americans the concept of work has evolved simultaneously to that which gives meaning to our daily lives and then strips its meaning away with the same all-encompassing gesture. The economic downturn has offered many of us an once-in-a-lifetime opportunity to reevaluate our relationship to work. We needed a pause and we got one. We've started to ask ourselves what the hell we're working so hard for. Could there be something out there, some lost key to the kingdom of happiness that is being over-looked? You bet your ass there is. It's called pleasure.
Case in point, Chuck Risconi, aka Castello Eros Risconi, age 43. Chuck graduated from Oroville High School back in the eighties where he established an ongoing friendship with his buddy, Jesse James Hart. Chuck is the only child of Lena, a beautiful Dutch woman, and Vic, an Italian olive grower and processor. When Vic died, without a moment of doubt or hesitation, Lena picked up the reins of the business and from that time forward it began to grow at a faster pace than ever before. When she needed assistance, Chuck quit college and went home to work with his mother running the front office as best he could. But they quickly determined that the long hours required were just not for him. And so Chuck moved from Oroville and created a new life for himself in Atlanta, Georgia as a new age entrepreneur. He opened the Oroville Olive Company's first brick & mortar retail operation and lives upstairs over the store. Unfortunately, in his view, the boutique business took off immediately in Atlanta's sea of upscale yuppies and then snowballed throughout the South with the onset of the Internet. He's been forced to open additional retail stores in Charlotte, Savannah and Nashville. Business is good but requires a 60-hour work week. Not what he was hoping to achieve.
Meanwhile, his mother remains robust enough to endure her own 60-hour work week rigorously managing both the ranch and the adjacent processing plant. But her doctor suggests she needs a change of pace. Feeling the urge to travel to, and perhaps even to retire to the Italian Alps, she's just closed the sale of the processing plant to Del Monte Foods. Now she wants Chuck to come home and take-over or sell the olive groves.
As the story begins, Chuck agrees to fly out to the coast for a "man-to-man" about the future of the family business. On orders from his mother he will be fitted for a new tuxedo upon arrival. It seems he will be escorting her to the many events taking place during the annual Oroville Olive Festival for which she has been chosen the event's honorary Grand Marshall.
Copyright 2010 G. Leo Maselli
Case in point, Chuck Risconi, aka Castello Eros Risconi, age 43. Chuck graduated from Oroville High School back in the eighties where he established an ongoing friendship with his buddy, Jesse James Hart. Chuck is the only child of Lena, a beautiful Dutch woman, and Vic, an Italian olive grower and processor. When Vic died, without a moment of doubt or hesitation, Lena picked up the reins of the business and from that time forward it began to grow at a faster pace than ever before. When she needed assistance, Chuck quit college and went home to work with his mother running the front office as best he could. But they quickly determined that the long hours required were just not for him. And so Chuck moved from Oroville and created a new life for himself in Atlanta, Georgia as a new age entrepreneur. He opened the Oroville Olive Company's first brick & mortar retail operation and lives upstairs over the store. Unfortunately, in his view, the boutique business took off immediately in Atlanta's sea of upscale yuppies and then snowballed throughout the South with the onset of the Internet. He's been forced to open additional retail stores in Charlotte, Savannah and Nashville. Business is good but requires a 60-hour work week. Not what he was hoping to achieve.
Meanwhile, his mother remains robust enough to endure her own 60-hour work week rigorously managing both the ranch and the adjacent processing plant. But her doctor suggests she needs a change of pace. Feeling the urge to travel to, and perhaps even to retire to the Italian Alps, she's just closed the sale of the processing plant to Del Monte Foods. Now she wants Chuck to come home and take-over or sell the olive groves.
As the story begins, Chuck agrees to fly out to the coast for a "man-to-man" about the future of the family business. On orders from his mother he will be fitted for a new tuxedo upon arrival. It seems he will be escorting her to the many events taking place during the annual Oroville Olive Festival for which she has been chosen the event's honorary Grand Marshall.
Copyright 2010 G. Leo Maselli
Subscribe to:
Posts (Atom)